Why Bill Ralston is a clever man.
While Paul Holmes on Prime has not drawn the initial numbers it had hoped for, TVNZ's Close Up at 7's numbers haven't been anything to cheer about either and after the weekend press, those who haven't been watching may certainly be wondering what all the fuss is about. And if Ralston has his way, they'll all be tuning in tonight to find out.
With this 7pm current affairs slot being so hotly contested, each of the networks is going to have to start implementing some creative tactics in order to stay ahead of the field. While Ralston's comments are certainly less than endearing on his character, he must take round one for drawing such fervent attention to his show. Whether it pays off in the long term is another story but the war is on.